Elevator Brewing has been around for over two decades, brewing up delicious beers in the heart of central Ohio and picking up plenty of awards along the way. However, its dated and simple illustrations have it struggling to stand out on shelves to Ohio's discerning craft beer lovers. As a personal project, I sought to modernize the brand, as well as to introduce consistency between their famous styles of beer, while maintaining and amplifying the brand’s character, charm, and sense of humor.