With a storied reputation for sleek design, best-in-class feature sets, and excellent audio, I supported Jabra products from true wireless earbuds to hearing aids, office headsets, and everything in between. In spite of technical superiority, Jabra was having difficulty connecting with consumers whose technical knowledge ranged from early adopting experts to the tech illiterate. Our creative team stepped in to support product page development, new product launches, brand store optimization, programmatic advertising, and copy support that disambiguated features while expanding organic visibility and SEO rankings.