My work for SteelSeries was centered around a brand store optimization that would allow them to take their game to the next level. Beginning with a thorough analysis of their existing store pages, I maximized visibility for high-performing pages receiving little traffic, while trimming the fat of excess pages that detracted from a simple, cohesive browsing experience. Individual modules were optimized for ease of comparison shopping and dynamic scroll-stopping content, in addition to standardizing the user experience across a variety of pages. The result was a fresh store with higher conversion rates, as well as visual consistency that allowed for pages to be easily refreshed as new products were launched and limited edition or legacy products became discontinued.