With over a dozen brands under their umbrella, Helen of Troy’s broad range of products brought the added challenge of quickly adapting our creative look and feel to not only comply with a variety of tight brand guidelines, but to also embody what makes each of their brands unique. Working closely with individual product teams, I enjoyed learning the nuances across brands and product families, ultimately tailoring creative work for storied brands such as Braun, PUR, Vicks, Honeywell, and more.