With a proud legacy going back over 100 years, Cooper Tires is driven by pride in quality, safety, and innovation for every tire that hits the road. With affordable tires across a variety of ranges, my creative approach was centered around highlighting innovative technical features that enhanced safety, dependability, and the joy of driving. In addition, I sought to create a clear hierarchy of different tire lines within product pages as well as their brand store, allowing customers to understand key differences and easily find the right tire for their needs, critical for online shopping where you don’t have an experienced dealer or mechanic to explain or make recommendations.