With a proud legacy going back over 100 years, Cooper Tires is driven by pride in quality, safety, and innovation in every tire that hits the road. With affordable tires across a variety of ranges, my creative approach was centered around highlighting innovative technical features that enhanced safety, dependability, and the joy of driving. In addition, I sought to create a clear hierarchy of different tire lines within product pages as well as their brand store, allowing customers to understand key differences and easily find the right tire for their needs; critical for online shopping where you don’t have an experienced dealer or mechanic to explain or make recommendations.